Recovering abandoned carts is one of the biggest challenges for e-commerce sites, and also one of the most effective ways to recover lost revenue. A large portion of visitors leave a site after filling their cart without completing the purchase. Traditionally, abandoned cart recovery is done via email or even SMS.
However, email open rates are plummeting, and the costs of SMS cart recovery can be exorbitant, especially when customers have questions about their cart. This is where the power of WhatsApp and the CoCo AI come in, helping recover those potential sales and boosting conversion rates.
Why recover abandoned carts via WhatsApp?
WhatsApp is one of the most popular messaging platforms in the world, with much higher open rates than traditional emails. Using this platform for cart recovery allows you to reach your customers directly where they are most active. By providing fast and personalized assistance, you significantly increase your chances of converting those abandoned carts into completed sales.
And how do you do that, you might ask? With the help of AI that automatically responds to your customers’ questions during a cart recovery process.
On WhatsApp, messages are received almost instantly, allowing e-commerce businesses to react quickly to customer hesitation. This could range from a simple logistical question like “What are the shipping times?” to a more specific product inquiry.
How does CoCo help with cart recovery?
The CoCo AI is specifically designed to respond in real-time to customer questions on WhatsApp while automating a large part of the process. Whether it’s reminding customers about their pending cart or answering specific inquiries, CoCo is the ideal tool for handling recoveries efficiently.
Real-world examples of recovery with CoCo
Situation 1: A customer unsure about a product
A customer abandons their cart after adding a pair of shoes. CoCo can step in with a message like:
“Hi [First Name], we noticed you left our site without completing your purchase. Need help choosing the right size? I’m here to assist you!”
If the customer responds, unsure between two sizes, CoCo can provide a sizing guide or offer personalized advice based on their needs.
Situation 2: Concerns about delivery times
Another customer abandons their cart due to uncertainty about delivery times. CoCo can automatically send a message like:
“Hi [First Name], your cart is still waiting for you. If you have any questions about delivery times, feel free to ask. I can provide an estimate based on your location.”
By immediately addressing this concern, CoCo’s AI reassures the customer, encouraging them to complete their purchase.
Why use CoCo AI for your cart recovery?
- Time-saving automation: CoCo is capable of handling dozens, even hundreds of conversations simultaneously, without human intervention. This allows you to follow up on every abandoned cart efficiently and quickly.
- 24/7 assistance: With CoCo, your customers don’t have to wait for answers. Whether it’s 2 AM or a holiday, the AI is always available to assist them.
- Personalization: Unlike generic automated messages, CoCo tailors responses based on customer behavior and preferences. This creates a more engaging and human experience, increasing the likelihood of conversion.
The advantages of cart recovery via WhatsApp
Beyond instant interaction, WhatsApp recovery allows you to maintain direct and personal contact with your customers. Here are a few benefits:
- High open rates: WhatsApp messages have significantly higher open rates than emails, ensuring that your customers see and read your recovery messages.
- Direct engagement: Customers can instantly respond to your messages, asking questions or expressing concerns, giving you the opportunity to help them make a purchase decision.
- Humanizing customer relationships: Even though CoCo is an AI, it provides an engaging and personalized customer experience, making it feel like the customer is chatting with a real person.
And of course, everything happens automatically — it’s just one box to check! No need to program complex flows; CoCo handles everything.
Yes, you can create your own WhatsApp recovery templates
It’s entirely possible to fully customize your cart recovery messages and create templates in different languages. Personalize them with the customer’s name, dynamically generate the cart content, and more.
This approach subtly reminds customers that their cart is still available while proactively offering help to resolve any doubts they may have.
Maximize your conversions with CoCo and WhatsApp
Recovering abandoned carts via WhatsApp is a powerful and effective way to increase your conversions, far more than email or SMS!
With CoCo AI, you get an intelligent assistant capable of handling your recoveries in an automated and personalized way, all while delivering a high-quality customer experience. Shall we schedule a call to discuss it further?
