Have you been considering connecting an AI to WhatsApp? You have a WhatsApp channel where your visitors and customers tend to contact you to, for example, track their packages, get updates, or even ask for advice. However, you don’t have the time to manage this all day because you need to take care of your website, your employees, your orders, and even advertising.
With the advent of artificial intelligence everywhere, it’s fair to wonder if there are chatbots that could easily and automatically handle each conversation for us.
Ideally, it would know exactly the catalog of products you offer on your website, so you can work confidently on your online store while the AI takes care of advising and selling to your site’s visitors.
Interesting, isn’t it? Well, it’s a reality, and I’m going to show you how to connect your WhatsApp to an artificial intelligence that will act as a chatbot, advisor, and salesperson.
Why use AI on WhatsApp instead of real advisors?
Let’s be clear, it’s true that artificial intelligence tends to replace many jobs, especially when it comes to writing text or having discussions. This is a reality you can’t change, and you have to deal with it, because all your competitors are already using artificial intelligence.
WhatsApp is the channel with a 90%, or even higher, open rate. You are used to contacting your friends or family via this application. However, it is sincerely complicated to connect WhatsApp to an online store, as you need to integrate the WhatsApp API and have coding knowledge.
Fortunately, this is also a thing of the past. With just a few clicks and thanks to our AI chatbot, you can connect your WhatsApp phone number so that the chatbot automatically responds to all your customers.
This is a huge advantage, especially if you are alone behind your website or if you have a team of several people to manage.
When you go to a physical store to buy a product and need advice, you quickly find an advisor or advisor in the aisles. But if you don’t find an answer to your questions, you put your products back and leave. Worse still, you go and buy from another website or store.
It’s exactly the same on the internet today: people expect to receive an answer quickly, not in 24 to 48 hours like with classic emails.
As the saying goes, “strike while the iron is hot.” This is even more true in sales.
If you answer your customer’s question within a few seconds, they will still be “hot” to buy. But if you don’t answer them within the following hour, you risk seeing them buy from someone else who was able to respond more quickly.
See where I’m going with this? You don’t have the time to manage customer service because you need to focus on your business and your turnover. Plus, you can’t be connected 24 hours a day without sleeping. During peak sales periods, like Black Friday or Christmas, you will certainly be overwhelmed with messages.
Even if you have advisors, they won’t be able to respond quickly to all incoming messages, which explains the significant delays on many websites.
We generally guarantee an email response between 24 and 48 hours, but the reality is often different: responses often arrive several days later, and this can harm your business.
So, why use a chatbot on WhatsApp?
Simply because you will be able to respond to people quickly, in a few seconds, regardless of whether thousands of customers are talking to you at the same time. The chatbot is trained: it knows each product inside out, whereas a human advisor may not master everything.
The responses are almost instantaneous and precise: they can cover customer advice on products, order tracking, etc.
Most importantly, you save a huge amount of time and no longer have to worry about this part. Unlike a classic chatbot on a website, being connected to WhatsApp allows customers to contact you directly, even if they are not on your site.
This allows you to create a base of qualified visitors and customers who will appreciate your advice, promotions, and newsletters.
Interesting, isn’t it? I’m sure that by coming to read this article, you were already convinced to integrate artificial intelligence with WhatsApp, but now it’s even better!
How to install AI on WhatsApp?
First, you will need a phone number to create your WhatsApp account. But be careful: this number must never have been linked to WhatsApp before. Otherwise, it will need to be unlinked. Additionally, you should not create a classic WhatsApp account or a classic WhatsApp Business channel. This is important.
And you might be thinking: “Wow, this is already starting to get complicated. How am I going to connect artificial intelligence to my store and WhatsApp?”
No worries, we have thought of everything! With our application, you can install everything in less than 5 minutes. However, you will need a Facebook account, as Meta owns both Facebook and WhatsApp: this is your entry point.
I invite you to install our CoCo application on Shopify by clicking here.
Then, you will just need to follow a simple tutorial to register your WhatsApp number on your Facebook Business Manager. (As a reminder, the Business Manager is where you manage your advertisements and your Facebook page, for example.)
Once this step is completed, you will have access to a CoCo dashboard where you can add additional instructions to your artificial intelligence, such as telling the story of your brand, providing specific links, or mentioning particular promotions.
CoCo dashboard, which is an application for integrating AI with WhatsApp. For the rest, CoCo will automatically scan all the information of each product on your website.
The AI will then know them inside out, without you having to do anything more. Additionally, CoCo knows all your promo codes and can recommend them to your customers.
You will only need to test the artificial intelligence via a form provided for this purpose to verify if the responses meet your expectations.
And you’re all set! Anyone can contact you on your WhatsApp phone number, and the AI will automatically respond while complying with GDPR if you are in Europe.
So, as I told you, it wasn’t that complicated, was it? You now have a synchronous solution that provides automatic and real-time responses to your customers, while offering optimal service quality.
How do people contact your WhatsApp phone number?
Excellent question, because for now, your WhatsApp number might only be visible at the bottom of your website’s page, and few people come to talk to you directly.
The bubble for capturing conversations on WhatsApp. This is why we have created a chat bubble, visible below, which you can easily integrate into your website with just a few clicks.
Thus, your customers can chat with you by clicking directly on this bubble. They will have the option to send pre-recorded phrases to save time or compose their own message to interact directly with the chatbot.
Anyone who goes through this chat bubble will be registered on your dashboard, and the artificial intelligence will interact with them immediately.
We also provide you with a link with a pre-recorded phrase that you can share, for example, in a newsletter. Add this link to a button to invite people to join your VIP WhatsApp channel.
Adding a WhatsApp button allows customers to ask questions for customers And don’t worry: whether someone speaks to you in French, English, Spanish, or another language, the bot will automatically adapt to the customer’s language.
What can the chatbot do on WhatsApp?
Given that it is an AI connected to your online store and specialized in sales and advice, we have integrated easily activatable scenarios. These features allow, for example:
To follow up on an abandoned cart within 24 hours with optimized templates, automatically sent to the customer. To confirm an order and send a tracking link to reassure the customer after purchase. In addition to these scenarios, the chatbot can:
- Advise customers on the use of your products.
- Indicate the composition, ingredients, or the best way to use a product.
- Direct a customer to products that may meet their needs.
- Offer products with links and images.
- Share useful links, such as order tracking or customer service contact information.
- Manage dissatisfied customers with appropriate responses.
- You can also add specific information in the additional instructions, such as current promotions, events, or particularities related to your products.
We continue to develop other features to improve your experience, such as:
- Collecting customer reviews: 10 days after receiving an order, the chatbot can ask the customer to leave a review.
- Cross-selling and upselling: the AI can suggest complementary or higher-end products based on the customer’s needs.
Our goal is to provide a fully autonomous artificial intelligence that saves you maximum time and boosts your sales. It is a considerable asset that allows you to avoid heavy costs at the beginning while entrusting your sales and advice to an AI expert in sales.
Why choose CoCo?
The reviews of our AI are excellent. CoCo does not just give bland responses: it truly accompanies each customer in their journey, while helping them understand how your products can solve their problems.
Moreover, you can follow the conversations between the artificial intelligence and your customers in real-time. This allows you to identify their main questions and adjust your strategy if needed.
With CoCo and WhatsApp, you are literally in your customers’ pockets, ready to advise them on your best products at any time.
