Subscription churn calculator
How much is churn really costing you?
Enter your subscription numbers below. Drag the slider to see how much revenue you add by reducing churn.
Your subscription details
Target churn rate8%
1% best in classHome avg 3.9%DTC avg 8%
Apply Recharge 2026 benchmarks
Additional lifetime revenue$1.0Mby reducing churn from 10% to 8%
Current LTR per sub$40010 month lifespan
Target LTR per sub$50012.5 month lifespan
Current total LTR$4.0Mfrom existing base
Target total LTR$5.0Mfrom existing base
Revenue by reduction tier
| Monthly churn | Lifespan | LTR / sub | Total LTR | Additional revenue |
|---|---|---|---|---|
| 10%current | 10 mo | $400 | $4.0M | baseline |
| 8% | 12.5 mo | $500 | $5.0M | +$1.0M |
| 7% | 14.3 mo | $571 | $5.7M | +$1.7M |
| 6% | 16.7 mo | $667 | $6.7M | +$2.7M |
| 5% | 20 mo | $800 | $8.0M | +$4.0M |
| 4% | 25 mo | $1K | $10.0M | +$6.0M |
| 3% | 33.3 mo | $1K | $13.3M | +$9.3M |
| 2% | 50 mo | $2K | $20.0M | +$16.0M |
Benchmark data from the Recharge Subscription Trend Report 2026, January to December 2025, across approximately 20,000 active Shopify brands. Metrics reflect the median brand in each category. Lifetime revenue (LTR) is the average subscriber lifespan (1 divided by monthly churn) times the monthly subscription price.Recharge 2026 report
CoCo AI Subscription Agent
Most subscribers don't want to leave. They want to adjust.
They cancel because cancelling is easier than adjusting. The Subscription Agent makes adjusting the easier path.
70 to 80% of subscribers who start to cancel choose a skip or swap instead. Measured across early CoCo accounts.
See the Subscription AgentSee what your subscribers would choose.
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